Content Planning & Curation
Client: Selina Hotels
Process:
Asset Review: Selected the most compelling images from Selina’s photo library that aligned with brand values and audience interests.
Visual Cohesion: Organized imagery to create a consistent grid aesthetic, balancing colors, locations, and activity types.
Content Planning: Structured a posting schedule to showcase a mix of property highlights, local culture, guest experiences, and community events.
Caption Development: Wrote engaging, on-brand captions to tell the story behind each image and inspire travel.
Hashtag & Tag Strategy: Applied targeted hashtags and location tags to boost discoverability.
Publishing Coordination: Prepared posts for scheduling to ensure consistent frequency and timing.
Content Curation Process
Reinforced Selina’s USA brand identity through curated visuals.
Increased audience engagement with relatable, lifestyle-driven content.
Presented properties as both a travel destination and a community hub.
Goals Achieved
