Content Curation and Planning
Client: TourHero Travel
Project Overview
Project Overview:
Managed TourHero’s social media presence by curating visually engaging travel content, writing compelling captions, and maintaining a consistent posting schedule. The focus was on inspiring travel, educating audiences about the TourHero experience, and driving interest in becoming a TourHero trip leader.
Services Provided
Content Batch Curation: Selected and organized brand imagery and video clips to create cohesive, story-driven posts.
Caption Writing: Developed engaging, on-brand captions to highlight destinations, experiences, and the benefits of traveling with TourHero.
Content Planning & Scheduling: Organized posts into a strategic calendar to ensure consistent and timely publishing.
Posting & Platform Management: Uploaded and published content, optimized for Instagram and Facebook formats.
Brand Consistency: Maintained a unified tone of voice, color palette, and visual style across all posts.
Outcome
Helped showcase TourHero’s adventurous brand identity, increase follower engagement, and attract new audiences interested in curated group travel experiences.
